Can Health Insurance Companies Help Improve Health Outcomes While Lowering Costs?

Posted by Brent Walker, SVP Marketing & Analytics on Sep 20, 2018 7:05:00 AM

Can health insurance companies play a role in improving health outcomes while lowering costs? On one hand, that sounds like the equivalent of a bear on a unicycle balancing plates on a pole; on the other hand, it’s been the mission of “managed care” since the ‘90’s.

Health insurance companies are a key component of the overall medical ecosystem and their sway can impact prices and care in incalculable ways.   

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Tags: Psychographic Segmentation, Patient Engagement, health outcomes, member engagement, improved health outcomes

Three Ways Health Insurance Companies Can Improve Cardiovascular Outcomes

Posted by Brent Walker, SVP Marketing & Analytics on Sep 19, 2018 7:06:00 AM

Improving heart health is one of the healthcare system’s top goals, and there’s no question why. Just take a look at these statistics illustrating the importance of heart health from Healthmetrics:

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Tags: Psychographic Segmentation, Patient Engagement, health outcomes, how to improve cardiovascular health outcomes

Patient Appointment Reminders by Text, Email & Phone: Which Are Most Effective?

Posted by Brent Walker, SVP Marketing & Analytics on Sep 13, 2018 7:12:00 AM

Getting patients to show up to doctor’s appointments in today’s high-tech world involves many more options than a simple refrigerator magnet or reminder card with the date scribbled in. The best way to drive patient behavior change? Have patients show you the way.

Patients miss appointments for myriad reasons, from pure, innocent forgetfulness to work or family obligations to willful insolence. Whatever the reasons, the cost of missed appointments is staggering. Consider this from Health Management Technology:

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Tags: Psychographic Segmentation, health outcomes, appointment reminders

How Effective Are Health Reminders in Improving Patient Health Outcomes?

Posted by Brent Walker, SVP Marketing & Analytics on Sep 11, 2018 7:15:00 AM

 

“Eat your broccoli!”

That’s less a reminder than admonition. Unless you like broccoli, in which case it’s almost an air kiss. Whether it’s eating broccoli or taking medicine or seeing a specialist, some people need a gentle nudge, others a smile, while others require an all-out shove.

So what kinds of reminders are the most effective in improving health outcomes? The answer lies in understanding healthcare consumers’ unique motivations, attitudes, beliefs and communication preferences.

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Tags: Psychographic Segmentation, Patient Engagement, digital engagement, health outcomes, patient activation, text messages in healthcare, health reminders

4 Ways Healthcare Providers Boost Medication Adherence

Posted by Brent Walker, SVP Marketing & Analytics on Sep 7, 2018 12:44:54 PM

It seems like it should be so simple.

Open a bottle, put a tiny pill in your hand, put it into your mouth, take a swallow of water and, presto, the whole routine is done. The pill’s pharmaceutical properties will do battle with whatever it's assigned, and you’ll feel better. If you’re managing a chronic condition that requires multiple medications, topical creams or injections, then a seconds-long process may become a longer one. However, it’s still a relatively simple one per the benefit.

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Tags: Psychographic Segmentation, Patient Engagement, digital engagement, health outcomes, patient activation, medication adherence

Six Strategies for Improving Chronic Disease Outcomes

Posted by Brent Walker, SVP Marketing & Analytics on Sep 5, 2018 7:06:00 AM

No one gets out of here alive. We don’t say that to be grim — that’s just the medical reality. But we can delay the end. Chronic diseases need not be equivalent to death sentences. Conditions can be managed, monitored and made to be nuisance more than nemesis.

However, here are some sobering statistics from the University of Michigan and the West Chronic Disease Report about the state of chronic disease treatment to consider:

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Tags: Psychographic Segmentation, Digital Patient Engagement, health outcomes, patient journey, chronic disease management, patient activation

Three Ways to Boost Loyalty To Your Hospital’s Cardiovascular Unit

Posted by Brent Walker, SVP Marketing & Analytics on Aug 30, 2018 7:08:00 AM

Just as few things are more important to daily life than a functioning heart, few things are more important to a thriving hospital than well-functioning heart program. Best of all is a hospital with both a heart and a first-class heart unit.

A combination of compassion and top-notch cardiovascular care go a long way to building loyalty. Hospitals often lose their way in a labyrinth of regulations and mandates, but they shouldn’t lose their heart — or patient loyalty — along the way.  

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Tags: Psychographic Segmentation, Patient Engagement, American Heart Association, loyalty, Health Motivation Platform, patient loyalty in cardiovascular care

Urgent Care Marketing 101: Six Loyalty-Boosting Strategies

Posted by Brent Walker, SVP Marketing & Analytics on Aug 28, 2018 7:24:00 AM

Very few businesses have the name of their core business model in their title, but this one does: urgent care center. Urgent. If you can’t embody those words, your urgent care center will be an irrelevant care center quickly.

For urgent care centers, urgency leads to patient satisfaction. But there’s a bit more to it than pure speed. There’s the long game, and that’s where we have some suggestions to boost loyalty for your urgent care center:

 

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Tags: loyalty, urgent care marketing, urgent care loyalty

How Well Do Patient Satisfaction Surveys Predict Patient Loyalty?

Posted by Brent Walker, SVP Marketing & Analytics on Aug 23, 2018 7:23:00 AM

When it comes to satisfaction surveys, the U.S. healthcare system is still catching up with other industries — and it still has a long way to go before such surveys can accurately predict patient loyalty.  

 

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Tags: Psychographic Segmentation, Patient Engagement, patient loyalty, loyalty, hospital patient loyalty programs, patient satisfaction surveys, patient satisfaction

5 Effective Hospital Patient Loyalty Programs to Know

Posted by Brent Walker, SVP Marketing & Analytics on Aug 21, 2018 7:05:00 AM

Loyalty programs are common in most of the business world, but they are relatively new within the field of healthcare. However, as the need to boost patient loyalty increases, more hospitals are exploring the ideas of implementing hospital patient loyalty programs in their institutions.

 

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Tags: Psychographic Segmentation, Patient Engagement, patient loyalty, loyalty, hospital patient loyalty programs, patient journey

How to Kill Patient Loyalty at Your Healthcare Organization

Posted by Brent Walker, SVP Marketing & Analytics on Aug 16, 2018 7:16:00 AM


Most healthcare organizations are already aware of the importance of patient loyalty to their ongoing success. The competition in the industry is fierce, and establishing and maintaining high levels of patient loyalty can be a challenge. Is your organization guilty of any of these loyalty-killing mistakes?

 

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Tags: Patient Engagement, digital engagement, patient loyalty, loyalty, patient loyalty in healthcare, automated engagement

What Healthcare Organizations Can Learn From Consumer Loyalty Programs in Retail

Posted by Brent Walker, SVP Marketing & Analytics on Aug 14, 2018 7:31:00 AM


Today, it’s easier than ever before for a patient to switch from one hospital to another. In fact, Stat reports that in a recent study, more than 50 percent of patients in a Medicare demonstration physician group practice changed providers during the five-year period studied.

Losing patients can dramatically affect your bottom line — in fact, winning a patient back can cost up to 8 times as much as a new patient acquisition — so maintaining patient loyalty is essential for your organization. Many healthcare organizations are now constructing patient loyalty programs in an attempt to bring in more patients and keep them coming back.

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Tags: Psychographic Segmentation, Patient Engagement, patient loyalty, loyalty, consumer loyalty programs

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