How to Kill Patient Loyalty at Your Healthcare Organization

Posted by Brent Walker, SVP Marketing & Analytics on Aug 16, 2018 7:16:00 AM


Most healthcare organizations are already aware of the importance of patient loyalty to their ongoing success. The competition in the industry is fierce, and establishing and maintaining high levels of patient loyalty can be a challenge. Is your organization guilty of any of these loyalty-killing mistakes?

 

Read More

Tags: Patient Engagement, digital engagement, patient loyalty, loyalty, patient loyalty in healthcare, automated engagement

What Healthcare Organizations Can Learn From Consumer Loyalty Programs in Retail

Posted by Brent Walker, SVP Marketing & Analytics on Aug 14, 2018 7:31:00 AM


Today, it’s easier than ever before for a patient to switch from one hospital to another. In fact, Stat reports that in a recent study, more than 50 percent of patients in a Medicare demonstration physician group practice changed providers during the five-year period studied.

Losing patients can dramatically affect your bottom line — in fact, winning a patient back can cost up to 8 times as much as a new patient acquisition — so maintaining patient loyalty is essential for your organization. Many healthcare organizations are now constructing patient loyalty programs in an attempt to bring in more patients and keep them coming back.

Read More

Tags: Psychographic Segmentation, Patient Engagement, patient loyalty, loyalty, consumer loyalty programs

UCA/PatientBond August 9, 2018 Webinar Q&A

Posted by Brent Walker, SVP Marketing & Analytics on Aug 13, 2018 8:58:00 AM


On August 9, 2018, the Urgent Care Association (UCA)  hosted a webinar conducted by PatientBond titled, How Urgent Care Can Operate Like the World’s Most Successful Consumer and Retail Companies. This webinar repeated a presentation delivered to a standing room-only crowd at the UCA Urgent Care Convention & Expo in Las Vegas in May 2018.

A Q&A session followed the webinar presentation and many questions were asked. As a service to webinar attendees or others who view the on-demand webinar on the PatientBond website, here are the questions and corresponding answers:

Read More

Tags: Psychographic Segmentation, Urgent Care, digital engagement, patient loyalty, loyalty, patient journey, urgent care marketing, Urgent Care Association, process automation

7 Strategies to Boost Your New Patient Acquisition

Posted by Brent Walker, SVP Marketing & Analytics on Aug 9, 2018 7:09:00 AM


Your hospital is well-regarded in every area. However, a  hospital should never focus on maintaining the status quo, even if it is a lauded status quo. There’s always room for improvement. Failing to focus on improvement, leads to complacency, and, eventually, that leads to competitors nipping at your heels.   

Here are seven patient acquisition strategies that can make your great hospital even greater:

 

Read More

Tags: Psychographic Segmentation, Patient Engagement, patient acquisition, patient acquisition strategies

How to Build a Better Patient Acquisition Funnel and Stop the Leaks

Posted by Brent Walker, SVP Marketing & Analytics on Aug 7, 2018 7:23:00 AM


All businesses are tasked with the job of building a new customer “funnel” that nurtures the  relationship through initial transaction and on a going basis. A hospital or healthcare system has inherent disadvantages when building this funnel but also some built-in advantages.

The biggest advantage is that a hospital can, and should, be more than just a place to get a fix a broken bone or cyst removed. A hospital can market itself as a long-life wellness partner, something that’s very difficult for a pizza chain or cable company to do.  

Read More

Tags: Psychographic Segmentation, Patient Engagement, patient acquisition funnel, patient acquisition

How Hospitals Can Create a Culture of Cardiovascular Health

Posted by Brent Walker, SVP Marketing & Analytics on Jul 31, 2018 7:09:00 AM


If you ask most people about health, they’d probably rank the heart among the scariest parts of the body. You can do without an arm or a leg, even a kidney. But there’s no getting around the fact that we need a healthy heart to live our lives, and that makes the heart a source of fascination and fear.

Read More

Tags: Psychographic Segmentation, Patient Engagement, health outcomes, how to improve cardiovascular health outcomes

5 Reasons Why Patient Engagement is Key To Improving Health Outcomes

Posted by Brent Walker, SVP Marketing & Analytics on Jul 24, 2018 7:10:00 AM


Life is a journey that is so personalized. Some people, through luck, genes, good habits or a combination, go from cradle to grave barely needing the services of the medical establishment. Others need a hospital hand to hold the entire journey, with the vast majority falling somewhere in the middle to varying degrees. Healthcare solutions that are scalable, individualized and sincere can be tailored to fit each person’s journey across a population.

According to healthcare consultancy The Studer Group: “Chronic diseases, like diabetes and cardiovascular disease, account for the majority of deaths and more than 75 percent of the nation's medical care costs. Since the average patient sees a clinician just 20 minutes a few times a year, it's critical to activate patients to advocate for their own wellness.”

Read More

Tags: Psychographic Segmentation, Patient Engagement, health outcomes

Why Communication is Key to Driving Patient Loyalty at Urgent Care Centers

Posted by Brent Walker, SVP Marketing & Analytics on Jun 28, 2018 7:54:00 AM


Like all healthcare providers, urgent care centers rely on patient loyalty to drive ongoing business and maintain healthy profit margins, even if urgent care is episodic with acute issues.

With so much competition in the growing, and fragmented, urgent care industry, building patient loyalty is a challenge, but there’s a solution: Studies have shown that improving communication with patients is one of the most effective ways to increase and maintain patient loyalty. 

Read More

Tags: Patient Engagement, patient loyalty, loyalty, patient loyalty strategies for urgent care centers, amplifying engagment, patient loyalty in healthcare

5 Ways Healthcare Organizations Can Boost Patient Loyalty

Posted by Brent Walker, SVP Marketing & Analytics on Jun 26, 2018 7:18:00 AM


Patient loyalty is one of the most important factors driving the success of your healthcare organization. Unfortunately, maintaining high levels of patient loyalty in today’s market is no easy feat. Because of increasing healthcare costs, health insurance issues, quality of care and other factors, few patients are loyal to any single healthcare system or organization.

 

Read More

Tags: Psychographic Segmentation, Patient Engagement, patient loyalty, loyalty, patient loyalty in healthcare

5 Strategies for Low-Cost New Patient Acquisition

Posted by Brent Walker, SVP Marketing & Analytics on Jun 21, 2018 7:21:00 AM


Hospitals and urgent care centers face many challenges when trying to increase patient acquisition and keep costs low in the process. The good news is that unlike, say, a restaurant, a hospital’s competitors are naturally fewer. A mom and pop diner has to compete with scores of places just like it, some backed by deep-pocketed chain marketing budgets. A hospital, in most markets, has just a handful of competitors.

Yes, you want patients to continually come back for their needs, but your Mission statement probably alludes to keeping them well, and if your hospital bears any risk, to avoid stiff readmission penalties.

Read More

Tags: Psychographic Segmentation, Patient Engagement, acquisition, patient acquisition costs, amplified engagement

  See Me Speak at: BRG Healthcare Leadership Conference

Subscribe via Email

Most Popular Posts

Latest Posts

Posts Categories

see all