PatientBond and the American Heart Association Collaborate to Improve Cardiovascular Health

Posted by Brent Walker, SVP Marketing & Analytics on Apr 10, 2018 10:15:02 AM

PatientBond and the American Heart Association (AHA) announced a collaboration to improve cardiovascular health and reduce hospital readmissions for cardiovascular conditions by combining the AHA’s science-based CarePlans and health content with PatientBond’s proprietary psychographic segmentation model and digital engagement applications. 

This suite of digital solutions is called the AHA Health Motivation Platform, which drives desired patient behavior change through a variety of digital communication channels – emails, text messages, Interactive Voice Response calls and in-App content.  The user’s experience is personalized by appealing to their intrinsic, health-related motivations through PatientBond’s psychographic model, compelling the user to take action. 

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Tags: Psychographic Segmentation, Patient Engagement, American Heart Association, Hospital Readmissions, heart disease, cardiovascular health

How Pharmaceutical Companies Can Benefit from Heart Health Programs

Posted by Brent Walker, SVP Marketing & Analytics on Mar 2, 2018 7:05:00 AM

Cardiovascular Disease (CVD) is the No. 1 killer of both men and women in the U.S., causing 1 out of every 4 deaths, according to the CDC, and killing 17.7 million people worldwide each year, according to the World Health Organization. An estimated 85 million Americans are living with at least one form of CVD. Enormous efforts are being made to lower those statistics, and healthcare organizations are emphasizing the importance of implementing heart health programs.

One of the largest sectors that can benefit from heart health programs is pharmaceutical companies. As the cardiovascular patient base grows, more new drug therapies are being created to keep up with the expanding demand. Countless pharmaceutical CVD products have been put on the market over the past decade, and some 200-plus drugs are in clinical trials, according to PhRMA.

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Tags: Psychographic Segmentation, Patient Engagement, Digital Patient Engagement, heart disease, heart health, cardiovascular disease

3 Myths about Engaging Patients with Cardiovascular Disease—and the Facts

Posted by Brent Walker, SVP Marketing & Analytics on Feb 28, 2018 7:08:00 AM

Cardiovascular Disease (CVD) accounts for about 1 of every 3 deaths in the US. About 92.1 million Americans are currently living with some form of CVD or the after-effects of strokes, according to the American Heart Association (AHA).

This prompted the AHA to create a 2020 Impact Goal: to improve the cardiovascular health of all Americans by 20 percent and reduce deaths from cardiovascular diseases and stroke by 20 percent by the year 2020.

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Tags: Psychographic Segmentation, Patient Engagement, Hospital Readmissions, Digital Patient Engagement, heart disease, heart health, cardiovascular disease

Can Patient Engagement Halt the Progression of Cardiovascular Disease?

Posted by Brent Walker, SVP Marketing & Analytics on Feb 26, 2018 10:03:19 AM

More than 59 percent of the American population are affected by at least one chronic disease, according to the Partnership to Fight Chronic Disease and the National Fact Sheet. One-third of those patients are suffering with two or more chronic diseases.   

February is American Heart Month, and cardiovascular disease (CVD) is our nation’s long-standing leading cause of death for both men and women. The CDC reports that 610,000 Americans die of CVD each year.

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Tags: Psychographic Segmentation, Patient Engagement, Digital Patient Engagement, cardiovascular disease

How Urgent Care Centers Can Drive Patient Loyalty

Posted by Brent Walker, SVP Marketing & Analytics on Feb 21, 2018 7:08:00 AM

Urgent Care Centers continue to rise in popularity, reflecting the changing healthcare landscape and the population’s need for on-demand care. They fill a vital role for many patients: timely care when most primary care physicians aren’t available — on evenings and weekends.  

It’s no surprise that patients — especially younger generations — are utilizing urgent care centers for their healthcare and not only during episodic medical events. Urgent care centers thrive on repeat patient visits, making patient engagement and patient loyalty essential for a successful business outcome.

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Tags: Patient Engagement, Urgent Care, Digital Patient Engagement, patient loyalty

5 Things Hospitals Need to Know about Cardiovascular Disease Risks

Posted by Brent Walker, SVP Marketing & Analytics on Feb 16, 2018 7:05:00 AM

Cardiovascular Disease (CVD) is a national epidemic, causing the deaths of 2,300 Americans each day. February is American Heart Month and an apt time for hospitals to take a fresh look at cardiovascular disease risks. Healthcare professionals have an important role in not only identifying standard CVD risks, but also by ensuring patients are aware of, and appreciate, their own individual risks through effective patient engagement and an understanding of psychographic segmentation.     

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Tags: Psychographic Segmentation, Patient Engagement, Congestive Heart Failure, Hospital Readmissions, precision engagement, cardiovascular disease risks, digital engagement, american heart month

How Psychographics and Technology are Marking 2018 American Heart Month

Posted by Brent Walker, SVP Marketing & Analytics on Feb 14, 2018 3:16:10 PM

February marks American Heart Month. Chances are, you know someone who is affected by heart disease. After all, 2,300 Americans die of cardiovascular disease and stroke each day— an average of one death every 38 seconds.  

Studies reflect that the occurrence of cardiovascular diseases (CVD) can be reduced by 80 percent through patients’ implementation of lifestyle modifications. This overwhelming evidence illuminates the importance of a population health approach for prevention. Proper patient education leads to reduced hospitalization, long-term medication and rehabilitation, lowering medical costs overall.   

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Tags: Psychographic Segmentation, Patient Engagement, Congestive Heart Failure, Hospital Readmissions, health technology, american heart month

How Hospitals Can Harness Data to Reduce Hospital Readmissions

Posted by Brent Walker, SVP Marketing & Analytics on Jan 31, 2018 7:01:00 AM

Hospitals are challenged  to avoid the readmission penalties that come with the Hospital Readmission Reduction Program, which penalizes hospitals with high rates of readmissions for conditions like pneumonia, heart failure, and myocardial infarction. Since hospitals are compared to their peers, as readmission rates drop, hospitals have to continually find ways to do better.

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Tags: Psychographic Segmentation, Patient Engagement, Hospital Readmissions, Digital Patient Engagement, hospital readmission penalties, precision engagement, automated patient communications, automated patient engagement

How Health Insurance Impacts Hospital Readmissions

Posted by Brent Walker, SVP Marketing & Analytics on Jan 26, 2018 7:05:00 AM

As part of the Affordable Care Act, the Hospital Readmissions Reduction Program (HRRP) was introduced to help lower the number of hospital readmissions for conditions like heart attack, pneumonia and heart failure. Studies have shown that the HRRP has been somewhat successful, resulting in a decrease in readmissions over the past several years.

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Tags: Psychographic Segmentation, Patient Engagement, Hospital Readmissions, Digital Patient Engagement, hospital readmission penalties, precision engagement

PatientBond Acquires c2b solutions to Offer Breakthrough Platform for Precision Engagement

Posted by Brent Walker, SVP Marketing & Analytics on Jan 24, 2018 10:22:29 AM

Combined capabilities allow PatientBond to improve its clients’ business and clinical outcomes coupling Healthcare Consumer Psychographics with Digital Engagement Workflows

ELMHURST, Illinois and CINCINNATI, Ohio – 1/24/18 – PatientBond, LLC, an innovative provider of healthcare consumer digital engagement services, has acquired c2b solutions, LLC, the leader in healthcare psychographic segmentation and consumer insights to enhance healthcare organization strategies and patient behavior change efforts.

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Tags: Patient Engagement, precision engagement

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