While much focus has been on placed on preoperative patient optimized less attention has been given to the immediate postoperative period and identifying potential means of motivating patients and directing behaviors.
PatientBond was used to engage patients during both preoperative and postoperative periods to motivate healthy behaviors and reduce the risk of hospital readmission. PatientBond is a platform for automating patient engagement (emails, text messages, Interactive Voice Response) and uses a proprietary psychographic segmentation model to customize messaging according to patients' motivations, attitudes and beliefs.
The goal of this study was to apply asychographic segmentation to patients undergoing lumbar spine surgery and utilize a series of electronic, customized, automated messages designed to:
The readmission rate during this pilot study was 1.45%. Overall response rate to psychographic messaging was 87.5%. It was determined that this platform is useful for engaging patients.