The Effectiveness of Personalized Electronic Patient Management Messaging Following Lumbar Spinal Fusion: A Pilot Study

A Paper Presented by Louis Jenis, MD, Massachusetts General Hospital,Mass_General.png at the Lumbar Spine Research Society 10th Annual Meeting, 2017; Published in the Journal of Neurosurgery, Neurosurgical Focus, Apr 2017/Vol 42/No. 4/Pages A1-A40

While much focus has been on placed on preoperative patient optimized less attention has been given to the immediate postoperative period and identifying potential means of motivating patients and directing behaviors.

PatientBond was used to engage patients during both preoperative and postoperative periods to motivate healthy behaviors and reduce the risk of hospital readmission. PatientBond is a platform for automating patient engagement (emails, text messages, Interactive Voice Response) and uses a proprietary psychographic segmentation model to customize messaging according to patients' motivations, attitudes and beliefs.

The goal of this study was to apply asychographic segmentation to patients undergoing lumbar spine surgery and utilize a series of electronic, customized, automated messages designed to:

  • Better prepare patients preoperatively and postoperatively
  • Monitor progress
  • Proactively detect any recovery issues
  • Limit 30-day readmission
  • Enhance patient satisfaction.

The readmission rate during this pilot study was 1.45%. Overall response rate to psychographic messaging was 87.5%. It was determined that this platform is useful for engaging patients.

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