Copy the code below and paste it in place of the code in the stylesheet in order to make these changes affect all your pages.

{% color "primary" color="#990051", export_to_template_context=True %} /* change your site's color here */

{% color "secondary" color="#ef4044", export_to_template_context=True %} /* change your site's secondary color here */

{% color "grad1" color="", export_to_template_context=True %} /* change your site's color here */

{% color "grad2" color="", export_to_template_context=True %} /* change your site's secondary color here */

{% set baseFontFamily = "Helvetica Neue" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Helvetica Neue" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set boxContainerWidth = "1200px" %} /* 'none' makes your site full width. Match the 'pageCenter' value to make it boxed. */

{% set pageCenter = "1400px" %} /* This sets the width of the website */

{% set headerType = "static" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "300" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "300" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '2px' %} /* "2px" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

A PatientBond Case Study

How Psychographic Segmentation & Digital Marketing Boost Urgent Care Patient Acquisition 

 

“PatientBond’s psychographic segmentation model and consumer insights have significantly boosted the effectiveness of our clinics’ marketing and patient acquisition efforts.”

- Sandeep Jain, MD, Owner, Statcare Urgent Care

 

Statcare Urgent Care, a chain of urgent care centers based around New York City, uses digital marketing (e.g., banner advertisements) to promote its services and differentiate its brand in a crowded marketplace.

While its efforts have yielded good results, Statcare’s growth rate had begun to level off. A progressive business, Statcare recognized that its “one size fits all” messaging could be enhanced with consumer insights and psychographic segmentation.

Download this two-page case study to learn:

  • Which psychographic segments are most likely to visit urgent care centers frequently
  • How PatientBond redesigned Statcare’s banner ads with messaging to appeal to specific psychographic segments
  • How Statcare increased their click-through rates across banner ads by 25-200%
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Fill out the form to download a copy of the case study today.