{% color "primary" color="#990051", export_to_template_context=True %} /* change your site's color here */
{% color "secondary" color="#ef4044", export_to_template_context=True %} /* change your site's secondary color here */
{% color "grad1" color="", export_to_template_context=True %} /* change your site's color here */
{% color "grad2" color="", export_to_template_context=True %} /* change your site's secondary color here */
{% set baseFontFamily = "Helvetica Neue" %} /* Add the font family you wish to use. You may need to import it above. */
{% set headerFontFamily = "Helvetica Neue" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */
{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */
{% set boxContainerWidth = "1200px" %} /* 'none' makes your site full width. Match the 'pageCenter' value to make it boxed. */
{% set pageCenter = "1400px" %} /* This sets the width of the website */
{% set headerType = "static" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */
{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */
{% set baseFontWeight = "300" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
{% set headerFontWeight = "300" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
{% set buttonRadius = '2px' %} /* "2px" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */
“I have always thought, wouldn’t it be great if we could leverage the marketing secrets of the most successful consumer product companies and repurpose their leading-edge techniques and tools into the healthcare sector. Then maybe, just maybe, we could use these powers for good to motivate lots of people to make healthier choices.”
- Keith Maccannon, Director of Marketing, Community Relations and Outreach, AmeriHealth Caritas District of Columbia
AmeriHealth Caritas District of Columbia is the largest Medicaid Managed Care Organization in the District of Columbia with more than 100,000 members. AmeriHealth Caritas DC offered a 24/7 telehealth services option for common, uncomplicated illnesses and issues, yet some members continued to use Emergency Room services unnecessarily. Amerihealth Caritas DC worked with PatientBond to encourage telehealth sign-up and utilization. Moreover, this effort was undertaken during the height of the COVID-19 pandemic.
Download this case study to learn how AmeriHealth Caritas DC and PatientBond:
Increased telehealth registrations 7.5X
Found that two member types (psychographic segments) accounted for over 80% of all sign-ups
Fill out the form to download a copy of the case study today
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