At the start of a new year, many people begin to look to the future. Whether you’re setting personal goals or researching the latest trends in your industry, chances are you’ve already started strategizing for 2020.
Healthcare technology is an industry that’s constantly evolving, and there are plenty of trends and changes that are going to impact healthcare in 2020 and beyond. Let’s take a look at some of those trends and how they can help your facility increase its market share.
5 Healthcare Technology Trends for 2020
- Artificial Intelligence
Okay, you probably saw this one coming. It’s no secret that AI is growing in popularity across industries, but especially in healthcare. From being used in diagnoses to creating treatment plans, artificial intelligence has many uses in healthcare settings.
For example, an urgent care center could use AI to allow patients to answer questions about themselves electronically. This information, then, can be used to determine if the patient is in the best spot — maybe they’d be served better at an emergency room or a retail clinic instead. This tool can make sure you’re spending your time serving the patients that need your help, and it can help others get the best possible care, rather than sitting in a waiting room.
- Medical Devices Relying on IoT
The Internet of Things isn’t new, and neither are digital medical devices, but the two are being used together more frequently. Patients can now view data from their devices, like pacemakers or insulin pumps, in an app or online. While this can be a great advancement, it can also pose security risks, as these devices aren’t necessarily as protected as other technologies are.
More and more facilities are bringing robotic assistants into healthcare. Right now, their tasks include disinfecting exam rooms and packaging medical instruments. Eventually, they’ll become more used during surgeries and other procedures. One small robot that’s still on the developmental horizon could help target medications or treatments to a specific area of the body.
Telehealth has been growing over the past few years and there is no sign of it slowing down anytime soon. Telehealth can help urgent care facilities follow-up with and treat more patients from a distance. Physicians can observe patients through virtual visits, saving patients the time and stress of making a last-minute appointment. Telehealth is often more efficient for practices, too, meaning urgent care centers and other facilities can increase their market share and serve more patients.
- Machine Vision
In healthcare, there are so many factors that are hard to measure by sight alone. Luckily, technology is advancing to the point where computers are now able to “see” things like how much blood a person in surgery loses so doctors can provide the appropriate care. Machine vision is also used to help read imaging reports and scans to provide even more accurate results.
Psychographic Segmentation & Technological Trends
Chances are you’ve thought of a patient or two who you think wouldn’t be open to adopting one or more of these healthcare technology trends. You might be right. But you probably also have a good number of patients who would at least be willing to give them a shot.
Wouldn’t you like to know where patients fall when it comes to healthcare technology adoption? Psychographic segmentation can help you do that. By analyzing the motivations, lifestyles, preferences and attitudes, psychographic segmentation helps you understand the core motivations and likely actions of your patients.
Self Achievers, for example, are motivated by achievement, so setting goals and establishing regular check-ins via virtual visits would likely go over well. Likewise, Willful Endurers value convenience, making them a good fit for telehealth as well. PatientBond’s proprietary psychographic segmentation model helps urgent care centers, private practices, and other facilities identify these groups of patients, as well as communicate with them in ways that resonate the most. As a result, you can increase adoption — and your return on investment.
In a 2018 PatientBond Consumer Diagnostic, a national market research study on healthcare consumers, we looked at some technology patients would like to try and found that at least 10% of patients were willing to try technologies like AI, home diagnostics and telehealth. And among younger generations, those numbers are even higher.
If you’re trying to motivate patients to use home testing and diagnostics, Balance Seekers are the best segment to target because they are statistically more likely than any other segment to use this technology. This makes sense since they are proactive with their health, open to multiple care and treatment that are wellness-centered. By using segment-specific messaging on this audience, you’re more likely to motivate these patients to use the technology.
These healthcare technology trends aren’t going anywhere anytime soon. By embracing them, your facility can increase its market share and stay ahead of the curve. Using psychographic segmentation can be an efficient way of understanding who will be most responsive to this new technology.
For more on psychographic segmentation and how it relates to healthcare technology adoption, download our whitepaper.