30 June, 2021

How Psychographic Segmentation Can Help Transform Healthcare

Healthcare is one of the most talked-about (and...

29 June, 2021

HBR: The Importance of Psychographic Segmentation

Psychographics pertain to people’s values, attitudes,...

28 June, 2021

3 Practical Applications of Psychographic Segmentation

In today's digitally-driven economy, it’s a common...

25 June, 2021

The Pros and Cons of Consumer Segmentation

 

 

Segmentation has long been a reliable consumer research...

20 February, 2019

Why Some Patients Don’t Pay Their Bills — and How Psychographic Segmentation Can Help

Nearly 43 million Americans face medical debt­, but are...

30 January, 2019

3 Tips for Improving Health Outcomes of Millennials in 2019

 

While the aging baby boomer population still dominates...

16 January, 2019

How to Improve Health Outcomes of Baby Boomers in 2019

In 2017, CNBC projected that Medicare and Medicaid costs...

19 December, 2018

3 Factors Poised to Impact Health Outcomes in 2019

“The current system is broken. We need to move towards an...

18 November, 2018

3 Important Takeaways from 2018 Health Outcomes Research

 

The United States outspends other nations when it comes...

30 October, 2018

Why Psychographics are Key to Solving Open Enrollment Challenges

The Centers for Medicare and Medicaid Services (CMS)...

27 September, 2018

How Market Research and Consumer Insights Are Being Used to Improve Health Outcomes

Kaiser Family Foundation research on healthcare spending...

20 September, 2018

McKinsey’s Consumer Health Insights Survey: Key Takeaways That Could Help Improve Outcomes

Healthcare is personal. Patients are sharing private...