Today’s consumers often have high expectations for their healthcare providers. Between the rise of telehealth, non-traditional medicine and the sheer volume of competitors in the marketplace, patients have more options than before. Providers need to go the extra mile to acquire new patients. Now more than ever, it is critical that you acknowledge consumers’ wants and needs.
Plenty of Options
Patients, especially younger ones, are faced with many different healthcare provider options. Younger patients are willing and interested in trying non-traditional healthcare services, including telehealth as well as acupuncture or natural remedies.
Patients today are looking for efficiency, affordability and convenience, just to name a few. If they try a traditional healthcare practice and are unsatisfied in any of these ways, they are highly likely to try something else instead. This makes patient acquisition incredibly difficult, and it means that meeting their expectations is imperative.
Meet or Exceed Expectations
This is your new primary objective when it comes to patient acquisition. One way to accomplish this goal is to embrace and lead healthcare innovations. New patients, especially, want their providers to be proficient and participating in modern medical innovations. Most commonly, that means embracing some form of telehealth. Whether you implement an app to answer quick questions or offer full video-conference style appointments, patients expect to use this technology when interacting with their physicians.
But telehealth isn’t the only healthcare innovation today’s consumers have come to expect. Let’s take a look at a few others.
- Artificial Intelligence (AI)
Yes, AI is already present in a lot of healthcare. With how popular wearables like Fitbits and Apple Watches are, many patients are coming into contact with healthcare AI daily. Some patients already want physicians to use the data they are constantly collecting to inform their healthcare decisions. This means artificial intelligence is poised to increase in importance.
- Better, and Easier, Communication
Nearly every practice has some kind of app, portal or platform they can offer to their patients. However, many of these apps still aren’t giving patients the user experience they want. Patients want a way to easily communicate with their providers, pay their bills online and request refills. There are a few digital health tools on the horizon that might be able to meet those needs and ones already out there like PatientBond. While it’s certainly important that you currently have some sort of offering like this, it’s also a good idea for you to keep your eyes open for the platform that offers everything patients want.
- Predictable Care Costs
Patients certainly want lower healthcare costs, but more importantly, they want something predictable. Whether this comes in the form of price transparency, an up-front discussion of cost or a published average cost, patients want to be able to account for the price of their healthcare before they receive their bill.
Healthcare Innovation & Psychographic Segmentation
White these innovations are generally popular, we can’t ignore that patients don’t always want the same things. Not all unhappy patients will leave your practice for alternative medicine, for example. It’s important to understand what motivates people individually, which is where psychographic segmentation comes into play. With this proven and proprietary model, we can categorize people into one of five groups based on their lifestyle, motivations and priorities.
In turn, psychographic segmentation can help you understand what’s important to your patients. Balance Seekers believe that they will make the final decisions for their healthcare. They are likely to seek advice from many providers or types of care and then make a choice. They might consider alternative medicine if they feel traditional care doesn’t fully meet their needs.
Direction Takers, on the other hand, believe that their physicians have the final say in their care. As long as healthcare providers can explain how to fit the care plan into the Direction Taker’s daily routine, they will follow their instructions without asking questions.
Staying up to date on healthcare innovations, especially with digital health tools, will ensure that you’re meeting or exceeding consumers’ expectations as they evolve. This step is critical for maintaining and improving your patient acquisition rates and market share.
For more on psychographic segmentation as it relates to patient acquisition, download our case study.