Copy the code below and paste it in place of the code in the stylesheet in order to make these changes affect all your pages.

{% color "primary" color="#990051", export_to_template_context=True %} /* change your site's color here */

{% color "secondary" color="#ef4044", export_to_template_context=True %} /* change your site's secondary color here */

{% color "grad1" color="", export_to_template_context=True %} /* change your site's color here */

{% color "grad2" color="", export_to_template_context=True %} /* change your site's secondary color here */

{% set baseFontFamily = "Helvetica Neue" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Helvetica Neue" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set boxContainerWidth = "1200px" %} /* 'none' makes your site full width. Match the 'pageCenter' value to make it boxed. */

{% set pageCenter = "1400px" %} /* This sets the width of the website */

{% set headerType = "static" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "300" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "300" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '2px' %} /* "2px" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

PatientBond Blog:

The Next Level

Why Healthcare Providers Should Think of Their Patients as Brand Advocates


Alana Jenkins, Marketing Manager | Posted on September 16, 2019

Why Healthcare Providers Should Think of Their Patients as Brand Advocates

No matter the industry, it’s easier and more lucrative to retain customers than it is to keep looking for new ones. In fact, we’ve talked about that topic before on our blog. Healthcare providers who are having trouble with patient acquisition may want to turn their focus on brand advocacy.

Think of Patients as Potential Brand Advocates

Your current patients are probably more likely than you’d think to invest in additional services from you. Not only have they already formed a relationship with you, but they would likely also consider the convenience of coming to you for care rather than going elsewhere.

However, simply returning to your existing patients over and over will only work for so long. The next step is to turn your patients into brand advocates. This is one of the best ways to attract new customers. Chances are that your highly satisfied patients are already recommending you to their family and friends. By focusing on their happiness and encouraging them to refer your practice, you can create strong brand champions.

It might sound harsh to refer to your patients as brand advocates, but it’s important to realize that the healthcare market is changing. Patients are shopping around to find the best healthcare provider for them. This is why it’s so important to help your current patients become advocates. They will be more likely to share your name not only with their connections but also online.

At the end of the day, your current patients are your most valued customers, so it’s important to establish strong relationships and communicate in ways that will resonate with them. Just because they’re currently using your services doesn’t necessarily mean they won’t decide to switch.

Psychographic Segmentation Can Help

Psychographic segmentation is a proven and proprietary model that classifies healthcare consumers into one of five groups based on their motivations, behaviors and preferences. These insights can help you more effectively communicate with patients, so you can empower them to not only take control of their well-being but also become brand advocates.

Not everyone communicates in the same way, and not everyone feels the same way about their healthcare. Self Achievers, for example, tend to be proactive about their healthcare, scheduling their check-ups early in advance and ready to complete your care plan. Priority Jugglers, on the other hand, have a lot going on, and their healthcare doesn’t usually make the top of their to-do list. They’ll schedule their family members’ appointments but will probably only visit for themselves when they really need something.

Using a Digital Engagement Platform

It can be hard to keep all of these differences straight, especially if your practice sees patients from all five segments. Because their lifestyles and motivations vary so greatly, messaging that resonates with Self Achievers is not likely to motivate a Priority Juggler to take action. By adding “communicate differently to different segments” to your to-do list, you might feel like you can’t handle it all.

Once you determine which segment your patient belongs to, digital engagement platforms like PatientBond can help. You can preload messages for each of the segments that can then be quickly edited to fit a particular patient and their situation.

PatientBond is unique in that our platform was built on the psychographic segmentation model, and it knows how to send the right messages to the right segments using the right methods. As patients interact with and respond to (or ignore) the messages you send through the platform, it will start to learn each individual’s preferences, even more specifically than the segment classification can tell you. This will help you send even more relevant messages to your patients, increasing their chance of receiving and engaging with them.

Using a digital engagement platform can be a great way to provide your patients with tailored messaging without using all of your time to do it. Happier patients are more likely to become brand advocates, encouraging others to join your practice and increasing your market share. After all, the core of any healthcare practice is patient acquisition, which helps you continue to expand your business.

For more on psychographic segmentation and how it can bolster your patient acquisition efforts, download our case study.

How Psychographic Segmentation & Digital Marketing Boost Urgent Care Patient Acquisition

DOCUMENT_ICON_CASE_STUDY_WHITE.svg
DOWNLOAD CASE STUDY ⇩
ACQUISITION_CASE_STUDY_CTA_bg_HORIZONTAL_full-width.jpg

 

Topics: Psychographic Segmentation, acquisition, patient acquisition, amplify engagement, digital engagement platform, brand advocates, market share

PatientBond Blog

The Next Level

Recent Posts

Reducing Missed Patient Appointments in a Multi-Speciality, Multi-Clinic Provider Group

Document Icon Case Study
DOWNLOAD CASE STUDY ⇩
REDUCING_MISSED_APPTS_CASE_STUDY_CTA_bg_HORIZONTAL_full-width.jpg