Over the past 50 years, immense progress has been made in decreasing deaths from heart disease and stroke. At a time when “heart health” has become a buzzword, it would seem that we are doing well in lowering cardiovascular disease (CVD) deaths. Unfortunately, CVD is still the primary cause of death worldwide, taking more than 17.3 million lives each year.
While the declines in CVD deaths are commendable, there’s a new problem: a plateau. Risk factors for heart disease and stroke, like obesity, are rising, as are the costs to care for these problems. Over the past 20 years, expenditures have doubled for each person using cardiovascular care. In 2015, costs directly linked to CVD hit $318 billion, and this number is continuing to rise.
Patients are beginning to worry that the excellent life-saving and life-improving medical treatments available to them will eventually not be affordable. Beyond this, there are gaps in the quality of care and drug innovation is behind where it ought to be. The American Heart Association is not going to accept this plateau as the new normal.
New Ways to Reduce CVD Deaths
The AHA is committed to developing new methods and roadmaps for treatment. The Value in Healthcare Initiative, from the AHA and Duke University, is implementing a series of pilot programs that will result in roadmaps to bring about a more affordable and sustainable system and to pinpoint necessary reforms that need to be made in policy and care. The goal is to decrease these rising costs and create value-based healthcare for cardiovascular health.
Another of the AHA’s methods is the Health Motivation Platform created in collaboration with PatientBond. The Health Motivation Platform aims to engage patients in their care by communicating with them in the best way possible. It also helps reduce readmissions, increase general wellness and CVD prevention and manage specific forms of CVD.
How Can the Health Motivation Platform Help Lower CVD Deaths?
The Health Motivation Platform uses PatientBond’s psychographic segmentation method. This allows healthcare providers to communicate with their patients in the way that best works for them. For example, 69 percent of Self Achievers, which like to make their health a priority, agree that their perception of a hospital would greatly improve if it offered the Health Motivation Platform. So if you wanted more Self Achievers to get an annual check-up to stay on top of their heart health and use the Health Motivation Platform, you’d want to reach out to them through copy that appeals to their attitudes, values and lifestyles that pull on their motivations and use their preferred communication channels including email, printed letter/direct mail and text. Using the most welcome communication style for each patient increases the likelihood that they will learn from their prescribed education and become an active member in their wellness journey.
Empowering patients to take an active role in their healthcare is critical to lowering death from CVD. Nearly 20% of high-risk patients don’t fill at least one of their heart medication prescriptions after they have had a heart attack. The Health Motivation Platform can help reach these patients and remind them of the importance of their medication for their cardiovascular health.
Overall, it is good to be proud of the improvements made in the last 50 years in decreasing death from CVD. But we can’t be satisfied here. The presence of CVD is still growing, as is the price of care. Prevention of CVD is more important now than ever, and programs like the Health Motivation Platform can help teach patients how to best care for their heart health.
Take a closer look at how psychographic segmentation can be used to prevent cardiovascular events and download PatientBond’s whitepaper.