The use of artificial intelligence (AI) is growing in all industries, but especially in healthcare. In fact, the healthcare AI market is expected to increase from $2.1 to $36.1 billion by 2025, thanks to big data and a growing need to reduce healthcare costs. If used strategically, AI can also improve health outcomes for patients across the board.
AI in Healthcare
Artificial intelligence reduces healthcare costs by providing predictive diagnostics, automating operations and increasing accessibility. However, the benefits of AI aren’t all technical or bureaucratic in nature.
AI also gives medical staff the support they need to better serve their patients. By relying on AI as an assistant, rather than a replacement, healthcare facilities have the opportunity to provide healthcare consumers with superior service that meets their unique needs — without losing the ever-important element of human touch. AI helps facilities increase their efficiency while still letting patients interact with trusted professionals during this potentially vulnerable time.
How AI Can Improve Health Outcomes
Urgent care centers and emergency rooms often have waiting rooms full of patients who would be better served at a different healthcare center. This is where an effective AI system can have a positive impact. Providers use this tool to better evaluate patients and determine what provider or facility would best suit the individual’s needs. Self-triage tools like chatbots and symptom checkers can address these problems by leveraging artificial intelligence as well as other types of health data. When patients can accurately self-evaluate, they are more likely to have better healthcare experiences and improved health outcomes.
Providing this sort of valuable information can make a big difference for patients who are likely going to Google their symptoms and try to self-diagnose anyway. By creating a valid and accurate symptom checker for them to use from the beginning, patients can get better information and help their providers give them quality care.
A patient’s health outcomes are determined in part by the quality of their healthcare experiences. Patients who have more positive interactions with health systems are more likely to be engaged in their own care, whether that means following their care plans, asking proactive questions or simply attending necessary follow-up appointments.
There are many ways AI can improve the patient’s experience and, subsequently, their health outcomes. For example, when patients answer important questions about their symptoms and health, this technology can help providers interpret the information quickly so they can spend more time interacting with the individual.
AI can also help providers create better patient portals, apps and other patient-facing technologies. When used alongside other data most providers already have on hand, these tools will provide patients with relevant, valuable information that empowers them to take control of their health and wellness and is delivered through a user-friendly interface.
Artificial Intelligence & Psychographic Segmentation
Psychographic segmentation can also help providers leverage AI technology to improve health outcomes. Using PatientBond’s proven and proprietary model, providers can learn how to most effectively communicate with patients based on their preferences, habits and lifestyle, which then categorizes the patients into one of five segments. Armed with these insights, healthcare providers can then use the PatientBond platform to send automated messages that are carefully crafted to elicit a response or influence behavior based on their psychographic segment. As patients receive and respond to (or don’t respond to) these communications, the platform’s AI technology can adapt and create new messaging that is personalized for that particular consumer.
Outside of the platform, psychographics can improve the effectiveness of AI by providing baseline information about healthcare consumers based on their responses to a short questionnaire. The results of the survey help place patients into one of the five segments, each of which has a detailed profile based on in-depth information regarding their preferences and responsiveness. Using these segments as a starting point for AI to improve upon and personalize is an excellent way to embrace this rising technology.
As healthcare moves forward with artificial intelligence, facilities will be smart to leverage AI to create a better experience for their patients. And with more positive experiences comes improved health outcomes, resulting in happier, healthier patients. For more on psychographic segmentation and how it can improve health outcomes or your patients, download our case study.