Copy the code below and paste it in place of the code in the stylesheet in order to make these changes affect all your pages.

{% color "primary" color="#990051", export_to_template_context=True %} /* change your site's color here */

{% color "secondary" color="#ef4044", export_to_template_context=True %} /* change your site's secondary color here */

{% color "grad1" color="", export_to_template_context=True %} /* change your site's color here */

{% color "grad2" color="", export_to_template_context=True %} /* change your site's secondary color here */

{% set baseFontFamily = "Helvetica Neue" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Helvetica Neue" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set boxContainerWidth = "1200px" %} /* 'none' makes your site full width. Match the 'pageCenter' value to make it boxed. */

{% set pageCenter = "1400px" %} /* This sets the width of the website */

{% set headerType = "static" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "300" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "300" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '2px' %} /* "2px" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

PatientBond Blog:

The Next Level

Pharma-HCP Interactions Go Virtual During the Pandemic


Impetus Digital | Posted on May 19, 2021

Doctor speaking with pharma rep

This blog is shared in partnership with Impetus Digital. You can find the original blog post here.

The COVID-19 pandemic has transformed the manner in which Pharma representatives interact with HCPs. The restrictions on in-person meetings due to the pandemic have further reduced reps’ access to HCPs. It is unlikely that reps will be going from one physician’s office to another, as they did traditionally, in the near future. However, despite (or maybe because of) the challenges, this is the perfect moment to reimagine the role of Pharma reps in a post-pandemic future.

According to experts, the new protocols are likely to stay even after herd immunity is reached through vaccination, or effective treatments for COVID-19 become available. How this typical field job evolves in response to challenges posed by the pandemic needs to be continuously analyzed. Any changes need to be sustainable and fit for the future, post-pandemic world.

HCPs find virtual rep interactions highly valuable!

Many HCPs, who were once skeptical of virtual interactions with Pharma reps, now report that these exchanges are of high quality and value. Surveys show that, before the pandemic, 75% of surgeons preferred face-to-face rep visits, especially for technical support and device servicing. Among these, 47% now prefer virtual exchanges or less-frequent in-person visits!

Among physicians, nearly 60% of those surveyed in 2020 want more virtual interactions and fewer in-person meetings. Interestingly, these physicians previously preferred face-to-face interactions with reps. Moreover, 60% of surgeons, 43% of physicians, and almost 45% of US physicians believe that restrictions on rep access will likely persist even after a COVID-19 vaccine becomes widely available. They also believe this is especially true for educational training sessions and new product introductions.

Likewise, surveys also show that physicians are likely to rely more on virtual tools for marketing and training events in the aftermath of the pandemic. These virtual interactions are key opportunities for reps to build relationships with physicians and surgeons. However, some of these digital exchanges will demand the development of new skills among sales reps, MSLs, and other field forces. 

The future of virtual rep-HCP interactions

Overall, results from multiple surveys show that in, a post-COVID world, the commercial model for Pharma reps will involve a hybrid model. This model will feature both virtual support and in-person visits.

In the wake of the COVID-19 pandemic, there is a compelling need to re-examine the role of pharmaceutical sales representatives and MSLs. Over the decades, the Pharma rep’s purpose has evolved from just an efficient means of HCP communication to a service for the HCPs to navigate the difficult Pharma landscape. Thus, offering the required training and the best possible tools for the reps becomes imperative. 

Pharma reps also need to continue to leverage virtual meetings and collaboration tools and make good use of smartphone functionalities that can enhance sales. There are several innovative ways that sales reps and MSLs can leverage online collaboration platforms beyond basic web meetings. Looking to other industries such as automotive that have reimagined their sales model may be beneficial as well. 

References

About Impetus Digital

Impetus Digital helps life science organizations virtualize their in-person meetings and events through our best-in-class InSite Touchpoints™ and InSite Events™ offerings, delivered with white-glove service and 360° coverage and care. Leveraging our large portfolio of cutting-edge online collaboration tools, clients can seamlessly gather insights from, and collaborate with, internal and external stakeholders. To find out more about Impetus Digital, visit our website, follow us on LinkedIn or Twitter, or book a demo at meetwithimpetus.com.

PatientBond Insights Accelerator™

DOCUMENT_ICON_CASE_STUDY_WHITE.svg
LEARN MORE ⇩
Insights Accelerator Header_v7

Topics: COVID-19, COVID, coronavirus, digital health, pandemic, hcp, pharma, Impetus Digital

PatientBond Blog

The Next Level

Recent Posts

Reducing Missed Patient Appointments in a Multi-Speciality, Multi-Clinic Provider Group

Document Icon Case Study
DOWNLOAD CASE STUDY ⇩
REDUCING_MISSED_APPTS_CASE_STUDY_CTA_bg_HORIZONTAL_full-width.jpg