Self-care seems to be one of the top wellness buzzwords in recent years. According to PsychCentral, self-care is when a person makes wellness a priority so that they can take care of their physical, mental and emotional health. This could include nutrition, exercise and healthy lifestyle choices.
Many doctors, physicians and other health professionals would argue that self-care should always be a priority. For many patients, it isn’t, but if providers could encourage patients to make self-care a priority using messaging that appeals to them, it could lead to numerous benefits, especially in terms of increasing patient volume.
Psychographic Segmentation and Self-Care
Patients who stay on top of their appointments are prioritizing self-care. They’re getting their flu shot and annual check-up, plus visits for other health concerns, and they trust their doctors. If these patients are trying to live a healthy lifestyle and take care of themselves, why not appeal to them so that they think of you for their next doctor’s visit or visit more often?
These are the patients that take full advantage of your services, so the last thing you want is to lose these patients. A great way of determining who these patients are is to use PatientBond’s psychographic segmentation model. Psychographic segmentation looks at patients for who they are through their lifestyles, values, attitudes and personalities. PatientBond uses this model to determine the five types of healthcare patients.
- Self Achievers: Self Achievers are focused on their health and meeting their goals. They make it their mission to be as healthy as possible and consult with their doctors regularly.
- Balance Seekers: Balance Seekers practice wellness and are open to non-traditional health approaches. They are self-reliant, like to look at multiple health resources and do not consider their primary care physician to be the most credible source of healthcare information.
- Priority Jugglers: Priority Jugglers put the health needs of their family before their own. They are managing multiple responsibilities and have a hard time getting to the doctor, even if they know they should.
- Direction Takers: Direction Takers value their doctor’s input and guidance. They may not do everything right, but they make the effort to do what’s best for them.
- Willful Endurers: Willful Endurers live in the here and now. Health isn’t top of mind for them and if they have a health issue that needs to be addressed, they will wait until they have no choice but to visit their doctor.
Under PatientBond’s psychographic segmentation model, patients known as Self Achievers and Direction Takers are statistically more likely than the other segments to have a primary care physician, visit their primary care physician 2-4 times a year, visit their doctor at the first sign of health concerns and follow whatever their doctor tells them.
Think about all the news, tips and insights you want to put out there to your patients, especially during the COVID-19 pandemic. If you can appeal to these specific segments using tools like the PatientBond Digital Health Platform, you’ll not only increase patient volume among these patients but also acquire new patients if your current patients speak highly of your services (Self Achievers happen to be peer influencers/chat-leaders.)
What about the patients who aren’t eager to go to the doctor? Psychographics can also motivate them to pursue doctor visits. Each psychographic segment has its own unique engagement strategy to motivate desired behaviors — like choosing a provider, returning to that provider for various services, and activating healthy behaviors. PatientBond curates the experience for each patient from the types of messages sent, when they’re sent, how providers follow-up with patients and even incorporating different bill pay methods, all through the PatientBond Digital Health Platform. That way, you motivate all your patients to visit in an appealing way that will continue to bring them back, which will also improve health outcomes overall.
Utilizing a Digital Health Platform for Self-Care
There’s a lot to gain by giving patients a tool like the PatientBond Digital Health Platform to practice self-care. As the world becomes more virtual, a digital platform gives patients options. If they want to pay their bill online versus in-person, they can. If a patient wants to meet with their doctor via telehealth from the safety of their home, they can do that too. And if you want to send messages to patients that are quick, efficient and personalized without having the expense of mail or staff FTE’s, you have that option.
A digital health platform makes healthcare easier, affordable and accessible for providers and their patients. When patients can access their healthcare with ease, it helps them focus on making self-care, and their health, a priority.
Patients want more out of their healthcare and it doesn’t have to take much to make it happen. Start your digital patient engagement journey with PatientBond today.