30 June, 2021

How Psychographic Segmentation Can Help Transform Healthcare

Healthcare is one of the most talked-about (and...

29 June, 2021

HBR: The Importance of Psychographic Segmentation

Psychographics pertain to people’s values, attitudes,...

28 June, 2021

3 Practical Applications of Psychographic Segmentation

In today's digitally-driven economy, it’s a common...

25 June, 2021

The Pros and Cons of Consumer Segmentation

 

 

Segmentation has long been a reliable consumer research...

24 June, 2021

What Does It Mean to be Healthy?

In 1948, the World Health Organization (WHO) defined...

22 October, 2019

How Price Transparency & Psychographic Segmentation Can Encourage Patient Payments

Imagine going to a car dealership, writing a check for...

08 October, 2019

How the 5 Psychographic Segments Prefer to Pay Their Medical Bills

In recent years, reports like Becker’s ASC Review have...

24 September, 2019

5 Patient Acquisition Strategies You May Have Overlooked

 

What makes your hospital or medical practice stand out...

10 September, 2019

What Are the Best Channels for New Patient Acquisition?

 

Charles Darwin once wrote, “It is not the strongest of...

13 August, 2019

Tips for Increasing Medication Adherence in Consumers with Diabetes

 

The American Diabetes Association says that every 21...

30 July, 2019

How Leveraging Patient Engagement Increases Loyalty More Than Traditional Marketing

When looking to increase patient loyalty, hospitals and...

16 July, 2019

The Rise of Retailers & How Hospitals Can Compete

Is your hospital ready to take on retail-behemoths like...