20 September, 2018

McKinsey’s Consumer Health Insights Survey: Key Takeaways That Could Help Improve Outcomes

Healthcare is personal. Patients are sharing private...

29 August, 2018

Data Uses that Dictate Health Outcomes for Your Patients

Several years ago, population health expert David B. Nash,...

15 August, 2018

Health Data Insights You Need to Improve Patient Outcomes

The increasingly digital world allows for increasingly...

25 July, 2018

Inspired by HBR: How Psychographic Segmentation Boosts Patient Loyalty

Have you noticed the latest Snickers advertising campaign?...

18 July, 2018

What Drives Patient Loyalty in Healthcare?

Asked about Apple's interest in healthcare during an...

27 June, 2018

How Psychographic Segmentation Can Help You Acquire New Patients

Have you noticed the latest Snickers advertising campaign?...

20 June, 2018

The 4 Biggest Patient Acquisition Mistakes That Medical Practices Make

Is your patient acquisition program falling short? If...

16 February, 2018

Is Healthcare Consumerism a Solution for Lack of Patient Engagement?

Next month, many in the healthcare industry will converge...

16 February, 2018

Driving Patient Activation with Psychographic Segmentation

Several years ago, we noted that patient activation was...

24 January, 2018

How to Engage Millennial Healthcare Consumers in 2018

When we wrote about engaging Millennial consumers back in ...

17 January, 2018

What Will Become the Biggest Disruptors for Healthcare in 2018?

Three years ago, healthcare was undergoing a transformation

27 December, 2017

Why Healthcare Marketing & Ad Agencies Should Use Psychographic Segmentation in 2018

The healthcare marketplace has seen many changes within...