10 October, 2017

Psychographic Segments Defined: Balance Seekers

In the world of consumer research, psychographic...

03 October, 2017

What's the Definition of Psychographic Segmentation?

 

“If you want to create messages that resonate with your...

20 September, 2017

How Are You Using Consumer Insights in Healthcare Decision-Making?

Although 66 percent of healthcare organizations agree that...

14 September, 2017

How to Understand Patients as People to Improve the Entire Patient Journey

In 1998, Patch Adams debuted in theaters across the...

07 September, 2017

Why Hospitals Aren't Keeping Up with Consumer Expectations

Hospital leaders know how important it has become to meet...

29 August, 2017

3 Healthcare Consumerism Barriers & How to Overcome Them

Are you getting frustrated with comparisons that pit...

22 August, 2017

3 Healthcare Consumerism Trends to Watch

Healthcare consumerism is here to stay. Healthcare reform...

15 August, 2017

How Healthcare Consumerism and Big Data are Driving Innovations in Care

The mandate to bring down healthcare costs in America is...

09 August, 2017

How Psychographic Segmentation Debunks Healthcare Consumerism Myths 

(Image via Tomi Um / NYT The Upshot)

Abraham Verghese, MD,...

03 August, 2017

Whatever the Fate of the ACA, Here's Why Healthcare Consumerism is Here to Stay

Passage of the Patient Protection and Affordable Care Act...

02 August, 2017

What Apple Can Teach Healthcare Providers About Winning in the Marketplace

In brand popularity contests, Apple often leads the pack....

27 July, 2017

Can Healthcare Providers Use Disney Magic on Patients? 

 

As the self-proclaimed “Happiest Place on Earth,” Disney...