12 October, 2017

3 Things Millennial Consumers Expect from Healthcare Providers

If you were to guess which generation is more likely to...

03 October, 2017

What's the Definition of Psychographic Segmentation?

 

“If you want to create messages that resonate with your...

20 September, 2017

How Are You Using Consumer Insights in Healthcare Decision-Making?

Although 66 percent of healthcare organizations agree that...

15 August, 2017

How Healthcare Consumerism and Big Data are Driving Innovations in Care

The mandate to bring down healthcare costs in America is...

09 August, 2017

How Psychographic Segmentation Debunks Healthcare Consumerism Myths 

(Image via Tomi Um / NYT The Upshot)

Abraham Verghese, MD,...

03 August, 2017

Whatever the Fate of the ACA, Here's Why Healthcare Consumerism is Here to Stay

Passage of the Patient Protection and Affordable Care Act...

02 August, 2017

What Apple Can Teach Healthcare Providers About Winning in the Marketplace

In brand popularity contests, Apple often leads the pack....

27 July, 2017

Can Healthcare Providers Use Disney Magic on Patients? 

 

As the self-proclaimed “Happiest Place on Earth,” Disney...

27 September, 2016

Tips for Health Data Management You Should Know About

 In the dictionary, the term “sleeping giant” refers to...

20 September, 2016

Helping Patients Make Better Decisions Using Data Analytics

World-renowned medical technology expert Atul Butte—and...

13 September, 2016

3 Data Reporting Tactics the Healthcare Industry Must Adopt

While having more financial “skin in the game” has been a...

30 August, 2016

Health Data Collection Methods that Yield Better Patient Engagement

Google reports that it currently processes in excess of 2...