11 April, 2016

8 Tips for Addressing Expectations of Today's Healthcare Consumers

As healthcare consumers take on more of the financial...

06 April, 2016

Lessons in Health Insurance and Healthcare Consumerism

When the Affordable Care Act passed in 2010, it acted as a...

01 April, 2016

Millennials

Millennials millennials millennials millennials...

30 March, 2016

The Secret to Better Healthcare Analytics and Consumer Behavior Change

Atul Butte (MD, PhD) knows health data. When he says,...

21 March, 2016

There Is No Quick Fix for Healthcare Consumer Engagement

We hear a lot about consumer engagement in healthcare. But...

21 March, 2016

H&HN: Consumer Segmentation Just Hit Health Care

Hospitals & Health Networks® (H&HN) recently published an...

18 March, 2016

HBR: The Importance of Psychographic Segmentation

Psychographics pertain to people’s values, attitudes,...

14 March, 2016

Bridging The Gap on Healthcare Consumers' Health Insurance Literacy

According to the latest government estimates, the number...

07 March, 2016

Psychographic Segmentation Helps Address Health and Insurance Literacy

The number of Americans covered by high-deductible health...

26 February, 2016

A New Way to Think About Healthcare Consumerism

With the Boomers rapidly nearing peak retirement age and...

22 February, 2016

Population Health:  Psychographic Segmentation Improves Patient Engagement

The term “population health” has been growing in use over...

08 February, 2016

5 Things the Trend Toward Healthcare Consumerism Won’t Change

One of the strangest things about the evolution of modern...