16 January, 2020

Psychographic Segmentation Is All About Using Language That Fits the Particular Individual

Editor's Note: This interview was previously published in...

12 December, 2019

PatientBond Hosts “Healthcare Consumerism and Urgent Care” Executive Roundtable

On November 7, 2019, PatientBond hosted its first...

19 September, 2019

PatientBond Achieves Industry-Leading Net Promoter Score (NPS)

In September 2019, PatientBond surveyed its current...

17 June, 2019

PatientBond’s New Whitepaper on Psychographic Segmentation

PatientBond just published the definitive paper on...

22 April, 2019

How Does Patient Loyalty Drive Revenue?

Loyal customers are invaluable in any industry. They don’t...

15 February, 2019

PatientBond Talks Psychographics and Medication Compliance at the National Health Council

The National Health Council held its 32nd Health...

05 February, 2019

PRESS RELEASE: PatientBond Completes Update to National Psychographic Study

In a press release issued February 5, 2019, PatientBond...

16 January, 2019

PatientBond Talks Psychographics at the 2019 Consumer Electronics Show (CES)

In anticipation of the future of healthcare and...

29 November, 2017

Psychographic Segments Defined: Willful Endurers

Conducting effective healthcare market research is hardly...

22 November, 2017

Psychographic Segments Defined: Direction Takers

In the field of consumer research, marketers use several...

15 November, 2017

Psychographic Segments Defined: Priority Jugglers

In the age of Big Data, relying solely upon traditional...

02 November, 2017

Psychographic Segments Defined: Self Achievers

Effective patient engagement, whether through...