Copy the code below and paste it in place of the code in the stylesheet in order to make these changes affect all your pages.

{% color "primary" color="#990051", export_to_template_context=True %} /* change your site's color here */

{% color "secondary" color="#ef4044", export_to_template_context=True %} /* change your site's secondary color here */

{% color "grad1" color="", export_to_template_context=True %} /* change your site's color here */

{% color "grad2" color="", export_to_template_context=True %} /* change your site's secondary color here */

{% set baseFontFamily = "Helvetica Neue" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Helvetica Neue" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set boxContainerWidth = "1200px" %} /* 'none' makes your site full width. Match the 'pageCenter' value to make it boxed. */

{% set pageCenter = "1400px" %} /* This sets the width of the website */

{% set headerType = "static" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "300" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "300" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '2px' %} /* "2px" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

PatientBond Blog:

The Next Level

Three Ways Health Insurance Companies Can Improve Cardiovascular Outcomes


Brent Walker, SVP Marketing & Analytics | Posted on September 19, 2018

cardiovascular-health-insurance

Improving heart health is one of the healthcare system’s top goals, and there’s no question why. Just take a look at these statistics illustrating the importance of heart health from Healthmetrics:

  • Cardiovascular disease, listed as the underlying cause of death, accounts for nearly 836,546 deaths in the U.S. That’s about one of every three deaths.
  • About 2,300 Americans die of cardiovascular disease each day, an average of one death every 38 seconds.
  • Cardiovascular diseases claim more lives each year than all forms of cancer and Chronic Lower Respiratory Disease combined.
  • About 92.1 million American adults are living with some cardiovascular disease or the after-effects of stroke. Direct and indirect costs of total cardiovascular diseases and stroke are estimated to total more than $329.7 billion; that includes both health expenditures and lost productivity.
  • Coronary Heart Disease is the leading cause (43.8 percent) of deaths attributable to cardiovascular disease in the U.S.

If those statistics don’t have you reaching for the olive oil and oat bran, then we aren’t sure what will. But achieving optimum heart health is a complicated calculus. If a person is genetically blessed, their heart will keep on ticking flawlessly, while others need a more robust regiment of diet, exercise and preventive programs.

 

About 92.1 million American adults are living with some cardiovascular disease or the after-effects of stroke. Direct and indirect costs of total cardiovascular diseases and stroke are estimated to total more than $329.7 billion; that includes both health expenditures and lost productivity.

 

But diet and exercise are just part of the puzzle. Preventing heart problems and increasing the rate of positive cardiovascular outcomes need to be a group effort. The group includes, of course, the patient, their healthcare providers and their loved ones.

But there are other members of the “heart team” whose role often might seem overlooked but who can play a huge role. Health insurance companies, for one, can help improve outcomes by encouraging and covering incremental preventive steps, beyond routine wellness visits.

Here are three ways that insurance companies can become a part of a healthy heart team:

 

1. Use Your Platform

Insurance companies have a voice, and it should be used. It doesn’t all have to be about co-pay and claims; an insurance company has a vested interest in wellness. Send some heart-healthy tips with that next bill. Encourage members to sign up for a cardiovascular wellness e-newsletter with heart-healthy patient case studies, healthy cooking tips and healthy lifestyle suggestions. Yes, patients have access to that information other places, but you have their ear, you have the platform. Investing in knowledge, if it heads off just a handful of heart problems, is worth every penny.

 

2. Offer a Carrot, Not a Stick

Health insurance companies sometimes get a bad rap, but it doesn’t have to be that way. You can offer a carrot instead of a stick, or better yet a carrot stick (hey, it’s healthy). Why not provide a credit on the next bill if the patient goes in for their annual cardiovascular check-up?

It’s a great incentive for members, and if it catches a problem early on, it’ll help the bottom line. PatientBond has extensive market research on incentives (and penalties) that are preferred by different patient types.

 

3. Personalize Member Communications

Consumers are fickle, and “churn” among health insurance plan members can reach 20 percent each year (half of which is voluntary). But if insurers can build a rapport with members and keep them engaged throughout the year, the less likely they’ll be to leave — and the more likely they’ll be to adopt healthy behaviors.

A  key to building this rapport and driving behavior change using personalized, rather than one-size-fits all, messaging. For example, PatientBond uses a highly configurable, digital communications platform and psychographic messaging to personalize communications based on members’ unique beliefs, motivations and preferences.patient-on-ipad

This ongoing digital relationship motivates members to get the necessary screenings and tests that keep members healthy and detect issues that require medical attention before they spin out of control.  

PatientBond has also teamed up with the American Heart Association to offer a suite of customizable products that insurers can provide to members to facilitate healthy heart behaviors and include as part of an overall wellness package.

These include a cardiovascular health enhancement program, a condition management program focused on specific chronic cardiovascular conditions and hospital readmission reduction programs for various cardiovascular conditions. There are tangible results from this engagement. One major health system saw a 90 percent reduction in 30 day readmissions for Congestive Heart Failure.

These results transcend cardiovascular disease to other health condition, too, using the PatientBond platform. One insurance company saw a 500 percent improvement in response rates for breast and cervical cancer screening and a 57 percent increase in member response rates to colon cancer screening.

These are real results. Health journeys — especially chronic cardiovascular ones — are often lonely, and there are often too many adversarial lines drawn between patients and insurers and the healthcare industry. It doesn’t have to be this way, PatientBond can turn a health insurance company from a distant bureaucratic entity to an engaged patient advocate.

 

These results transcend cardiovascular disease to other health condition, too, using the PatientBond platform. One insurance company saw a 500 percent improvement in response rates for breast and cervical cancer screening and a 57 percent increase in member response rates to colon cancer screening.

 

New Call-to-action 

 

Topics: health outcomes, how to improve cardiovascular health outcomes, Patient Engagement, Psychographic Segmentation

PatientBond Blog

The Next Level

Recent Posts

Reducing Missed Patient Appointments in a Multi-Speciality, Multi-Clinic Provider Group

Document Icon Case Study
DOWNLOAD CASE STUDY ⇩
REDUCING_MISSED_APPTS_CASE_STUDY_CTA_bg_HORIZONTAL_full-width.jpg