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*Now Available On Demand*
In this webinar hosted by the Healthcare Financial Management Association (HFMA), learn about how consumer industry science can be used by a healthcare organization to grow market share and revenue. Personalized engagement based on psychographic segmentation and digital communications, used extensively by companies such as Procter & Gamble, Walmart, CVS and Chase Bank, can significantly grow a provider’s business and improve cash flow.
After viewing this webinar you should be able to:
Understand the Brand Building Framework and psychographic segmentation to drive market share
Use healthcare consumer insights and digital engagement solutions to acquire and retain loyal patients
Determine how to integrate these solutions with current work processes
Brent Walker, SVP Marketing & Analytics at PatientBond
Brent has over 20 years of marketing experience in the healthcare division of Procter & Gamble, where he focused on brand building, consumer insights, customer marketing and value-added solutions. Brent has deep experience in consumer research and segmentation, market analytics and strategic planning.
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