Copy the code below and paste it in place of the code in the stylesheet in order to make these changes affect all your pages.

{% color "primary" color="#990051", export_to_template_context=True %} /* change your site's color here */

{% color "secondary" color="#ef4044", export_to_template_context=True %} /* change your site's secondary color here */

{% color "grad1" color="", export_to_template_context=True %} /* change your site's color here */

{% color "grad2" color="", export_to_template_context=True %} /* change your site's secondary color here */

{% set baseFontFamily = "Helvetica Neue" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Helvetica Neue" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set boxContainerWidth = "1200px" %} /* 'none' makes your site full width. Match the 'pageCenter' value to make it boxed. */

{% set pageCenter = "1400px" %} /* This sets the width of the website */

{% set headerType = "static" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "300" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "300" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '2px' %} /* "2px" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Webinar

HFMA: Driving Market Share and Revenue Using Consumer Industry Science

 
VIDEO_ICON_WEBINAR_WHITE

Presented on March 19, 2020

*Now Available On Demand*

 

Session Description

In this webinar hosted by the Healthcare Financial Management Association (HFMA), learn about how consumer industry science can be used by a healthcare organization to grow market share and revenue. Personalized engagement based on psychographic segmentation and digital communications, used extensively by companies such as Procter & Gamble, Walmart, CVS and Chase Bank, can significantly grow a provider’s business and improve cash flow.

 

Learning Objectives

After viewing this webinar you should be able to:

  • Understand the Brand Building Framework and psychographic segmentation to drive market share

  • Use healthcare consumer insights and digital engagement solutions to acquire and retain loyal patients

  • Determine how to integrate these solutions with current work processes

HFMA Region 6_logo

 

Presenters:

Brent_walker_Square 

Brent Walker, SVP Marketing & Analytics at PatientBond

Brent has over 20 years of marketing experience in the healthcare division of Procter & Gamble, where he focused on brand building, consumer insights, customer marketing and value-added solutions. Brent has deep experience in consumer research and segmentation, market analytics and strategic planning.