Copy the code below and paste it in place of the code in the stylesheet in order to make these changes affect all your pages.

{% color "primary" color="#990051", export_to_template_context=True %} /* change your site's color here */

{% color "secondary" color="#ef4044", export_to_template_context=True %} /* change your site's secondary color here */

{% color "grad1" color="", export_to_template_context=True %} /* change your site's color here */

{% color "grad2" color="", export_to_template_context=True %} /* change your site's secondary color here */

{% set baseFontFamily = "Helvetica Neue" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Helvetica Neue" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set boxContainerWidth = "1200px" %} /* 'none' makes your site full width. Match the 'pageCenter' value to make it boxed. */

{% set pageCenter = "1400px" %} /* This sets the width of the website */

{% set headerType = "static" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "300" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "300" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '2px' %} /* "2px" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

A PatientBond Case Study

How Psychographic Segmentation & Digital Engagement Improve Health Outcomes

 

“We are using PatientBond’s psychographics and capabilities to better know our members and personalize their healthcare journeys.”

- Chief Experience Officer of a national health insurance company

 

A large, private health plan asked for PatientBond’s help with health and wellness initiatives designed to increase member actions and engagement for key quality measures. The health plan also had a number of members who had earned rewards for wellness activities, but the members had not created accounts to receive and use their rewards dollars. 

When PatientBond’s outreach campaign work began mid-year, the health plan had more than 75,000 members who still needed to complete essential preventive health screenings that calendar year. PatientBond’s campaigns were focused on motivating members to complete these specific screenings.

Download this two-page case study to learn how PatientBond:

  • Used psychographic insights to design a “last ditch effort” letter to member targets for colon cancer screening
  • Created psychographic segment-based digital communications for a wellness rewards initiative and a health risk assessment campaign
  • Generated a 57% increase in response rates to the colon cancer screening letter, a 41.8% response rate to the wellness rewards initiative and a 57.8% response rate to the health risk assessment
HEALTH_OUTCOMES_CASE_STUDY_TABLET

Fill out the form to download a copy of the case study today.