Copy the code below and paste it in place of the code in the stylesheet in order to make these changes affect all your pages.

{% color "primary" color="#990051", export_to_template_context=True %} /* change your site's color here */

{% color "secondary" color="#ef4044", export_to_template_context=True %} /* change your site's secondary color here */

{% color "grad1" color="", export_to_template_context=True %} /* change your site's color here */

{% color "grad2" color="", export_to_template_context=True %} /* change your site's secondary color here */

{% set baseFontFamily = "Helvetica Neue" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Helvetica Neue" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set boxContainerWidth = "1200px" %} /* 'none' makes your site full width. Match the 'pageCenter' value to make it boxed. */

{% set pageCenter = "1400px" %} /* This sets the width of the website */

{% set headerType = "static" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "300" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "300" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '2px' %} /* "2px" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Webinar

How Urgent Care Can Operate Like the World's Most Successful Consumer and Retail Companies

Psychographic Segmentation and the Patient Experience

 
VIDEO_ICON_WEBINAR_WHITE

Presented on Thursday, Aug. 9, 2018

*Now Available On Demand*

 

Session Description

Psychographics pertain to consumers’ attitudes, beliefs, lifestyles and personalities, which are core to their motivations and communication preferences. Psychographic segmentation allows urgent care centers to target and engage current and prospective patients according to these characteristics. Companies including Procter & Gamble, Walmart, CVS and Walgreens have used this same approach to successfully influence and change consumer behaviors.

As urgent care is at the forefront of a retail healthcare experience, it is critical that urgent care centers think like the world’s most successful retail companies. This presentation will provide an overview of one of the only proven and actionable psychographic segmentation models in healthcare with case studies covering its application in urgent care, amplifying patient acquisition, loyalty and payment collections.

 

Learning Objectives

In this webinar, participants will learn:

  • How psychographic segmentation is operationalized in a platform for digital patient engagement
  • How psychographic segmentation can be applied to healthcare and urgent care
  • How consumer industry methodologies can help urgent care succeed as a successful, patient-centric retail operation
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About the Presenters:

 Brent Walker 

Brent-Walker-headshot_circle

Brent Walker is SVP Marketing & Analytics for PatientBond, a platform for digital patient engagement. In this role, Brent is responsible for marketing strategy and execution, and integrating consumer insights into the PatientBond platform. Brent led the development of PatientBond’s psychographic segmentation model, which personalizes messaging based on patients’ motivations and communication preferences.

Before PatientBond, Brent spent 20 years in marketing with P&G in its healthcare division, leading brands, customer marketing and psychographic segmentation. Brent has delivered a variety of publications and presentations covering healthcare marketing topics, featured in Forbes, MedCity News, The Commonwealth Fund and Hospitals & Health Networks.  

 

 Mike Gianfrancesco
mike gianfrancesco

Mike has more than 17 years industry experience. Prior to joining PatientBond, he was a co-operator for a multi-location urgent care system in Chicago, responsible for identifying and evaluating market dynamics and communication channels to increase market share and grow revenue.

 

Fill out the form to view the webinar today.