{% color "primary" color="#990051", export_to_template_context=True %} /* change your site's color here */
{% color "secondary" color="#ef4044", export_to_template_context=True %} /* change your site's secondary color here */
{% color "grad1" color="", export_to_template_context=True %} /* change your site's color here */
{% color "grad2" color="", export_to_template_context=True %} /* change your site's secondary color here */
{% set baseFontFamily = "Helvetica Neue" %} /* Add the font family you wish to use. You may need to import it above. */
{% set headerFontFamily = "Helvetica Neue" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */
{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */
{% set boxContainerWidth = "1200px" %} /* 'none' makes your site full width. Match the 'pageCenter' value to make it boxed. */
{% set pageCenter = "1400px" %} /* This sets the width of the website */
{% set headerType = "static" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */
{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */
{% set baseFontWeight = "300" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
{% set headerFontWeight = "300" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
{% set buttonRadius = '2px' %} /* "2px" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */
*Now Available On Demand*
In the latest episode of Impetus Digital‘s Fireside Chat, Brent Walker, Senior Vice President of Marketing and Analytics at PatientBond, joined Natalie Yeadon, CEO and co-founder of Impetus Digital, to discuss how psychographic segmentation can be used to guide healthcare marketing campaigns, the role of artificial intelligence and machine learning in extracting psychographic insights, and the controversies around using these kinds of data for marketing purposes.
Understand psychographic segmentation and its applications in healthcare marketing
Apply psychographic insights to personalize healthcare consumer engagement
Use AI and Machine Learning to leverage a vast amount of research and utilization data to constantly improve and enhance patient engagement
CEO & Co-Founder
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