Copy the code below and paste it in place of the code in the stylesheet in order to make these changes affect all your pages.

{% color "primary" color="#990051", export_to_template_context=True %} /* change your site's color here */

{% color "secondary" color="#ef4044", export_to_template_context=True %} /* change your site's secondary color here */

{% color "grad1" color="", export_to_template_context=True %} /* change your site's color here */

{% color "grad2" color="", export_to_template_context=True %} /* change your site's secondary color here */

{% set baseFontFamily = "Helvetica Neue" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Helvetica Neue" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set boxContainerWidth = "1200px" %} /* 'none' makes your site full width. Match the 'pageCenter' value to make it boxed. */

{% set pageCenter = "1400px" %} /* This sets the width of the website */

{% set headerType = "static" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "300" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "300" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '2px' %} /* "2px" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

A PatientBond Whitepaper

Psychographic Segmentation

 

 

Psychographic Segmentation and its Practical Application in Patient Engagement and Behavior Change

Healthcare has taken a "one size fits all" approach to patient engagement, assuming everyone with the same health conditions thinks and acts alike. However, people have unique personalities, motivations and priorities. Psychographic segmentation groups people within a population by these characteristics, and enables a healthcare organization to personalize engagement across a population. Until now, operationalizing psychographic segmentation has been challenging. 

This whitepaper describes PatientBond's proven psychographic segmentation model and discusses how PatientBond operationalizes this approach through digital engagement. Case studies of patient behaviors change with significant results are included in this paper. 

Download this whitepaper to learn: 

  • What psychographic segmentation is and the methodology behind the development of PatientBond's proprietary psychographic model

  • Engagement strategies for PatientBond's five health & wellness psychographic segments

  • How to motivate healthcare consumer behavior change to improve patient health outcomes, loyalty and even patient financial responsibility payments. 

psychographic segmentation_whitepaper graphic

Fill out the form to download a copy of the whitepaper today.